Cookie Policy
WhyNot Labs LLC
Effective Date: March 1, 2026
Last Updated: March 1, 2026
Overview
This Cookie Policy explains what cookies are, how WhyNot Labs uses them on our website (thewhynotlabs.com), and how you can manage your preferences.
Short version: we use cookies to make the site work, understand how people use it, and remember your preferences. We don’t use advertising cookies or sell cookie data.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They help websites remember your preferences, understand how you interact with the site, and improve your experience.
Cookies may be “first-party” (set by us) or “third-party” (set by services we use, like analytics tools). They may be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored on your device until they expire or you delete them).
2. Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function. Without them, features like your shopping cart and secure checkout wouldn’t work. These cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| Session ID | Maintains your shopping cart and login session | Session |
| CSRF Token | Security — prevents cross-site request forgery | Session |
| Cookie Consent | Remembers your cookie preferences | 1 year |
2.2 Functional Cookies
These cookies remember your choices and preferences to provide a better experience.
| Cookie | Purpose | Duration |
|---|---|---|
| Language/Region | Remembers your display preferences | 1 year |
| Recently Viewed | Tracks products you’ve viewed on our site | 30 days |
2.3 Analytics Cookies
These cookies help us understand how visitors use our website so we can improve it. Data collected is aggregated and anonymized.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Google Analytics: We use Google Analytics to understand website traffic patterns, popular pages, and user behavior in aggregate. We have enabled IP anonymization, meaning your full IP address is never stored by Google Analytics. For more information, see Google’s Privacy Policy.
2.4 Payment Processing Cookies
Our third-party payment processors may set cookies during the checkout process for security, fraud prevention, and transaction processing. These cookies are governed by the payment processor’s own privacy and cookie policies.
3. Cookies We Do NOT Use
For clarity:
- No advertising or targeting cookies. We don’t run ads and we don’t track you across the web.
- No social media tracking cookies. We don’t embed social media trackers on our website.
- No data-selling cookies. We don’t sell any data collected through cookies.
4. How to Manage Cookies
4.1 Browser Settings
You can control and delete cookies through your browser settings. Here’s how for major browsers:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
4.2 Google Analytics Opt-Out
You can opt out of Google Analytics specifically by installing the Google Analytics Opt-Out Browser Add-on.
4.3 Impact of Disabling Cookies
Disabling necessary cookies may prevent you from using key website features, including adding products to your cart and completing checkout. Disabling analytics cookies will not affect your browsing experience.
5. Cookie Consent
When you first visit our website, you will see a cookie consent banner that allows you to accept or manage your cookie preferences.
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer.
Your consent is not required for strictly necessary cookies, as these are essential for the website to function.
6. Do Not Track Signals
Some web browsers transmit “Do Not Track” (DNT) signals. There is currently no universal standard for how websites should respond to DNT signals. At this time, our website does not respond to DNT signals, but we limit our tracking to the analytics cookies described above and do not engage in cross-site tracking.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Changes become effective when posted with a revised “Last Updated” date.
8. Contact Us
Questions about our use of cookies?
WhyNot Labs LLC
Email: [email protected]
Address: 4601 E Douglas Ave, Ste 150, Wichita, KS 67218
This Cookie Policy was last updated on March 1, 2026.
